
Adidas to Launch 2010 FIFA World Cup™ Official Merchandising Zones and Event Merchandise Across South East Asia
Manila, 5 December 2009—Adidas, official sponsor and partner for 2010 FIFA World Cup™, celebrates the global unveiling of the world cup 2010 ‘Official Match Ball’ concurrently with the draw event in Cape Town, South Africa.
“The official match ball is an iconic part of the World Cup and adidas has become synonymous with this highly-anticipated international event. The unveiling of the replica represents adidas’ strong belief that fans form the backbone of the sport and we want to share the moment and celebration with them,” says Marcus Chew, Senior Brand Manager, adidas South East Asia.
In the Philippines, World Cup Zones will open to the public on 5 December 09. Working closely with key retailers to bring the World Cup merchandising experience closer to consumers, these ‘zones’ will feature the latest in Federation football fashion as the event draws near. To kick-start the excitement, these World Cup Zones will be offering a free World Cup Mini Ball to all who purchase a minimum single receipt of PhP3,500 of any football merchandise items. Promo period is from December 5 …